These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Organizations today are starting to realize measurable business value from their social business initatives. However, most firms have yet to measure the return on investment of their social business
KPCB's Mary Meeker & Liang Wu: 1) review Internet stats and notes that Internet growth remains robust and rapid mobile adoption is still in early stages; 2) r
How many screens do you look at on a daily basis? A PC/laptop? A tablet? Your smartphone? A TV? For some time now, we marketers have speculated that a lot of you would probably answer, "All of the ...
Mercato pubblicitario italiano 2012: dati Nielsen adv giugno 2012 - IAB http://t.co/9PmkofTD via @blogosfere Mario Lanza (@IlSignorWolf) September 05, 2012
Nielsen Media Research presenta i risultati del mercato pubblicitario italiano nel periodo gennaio/giugno...
Social Media: i pericoli dell’automazione. Il caso NRA http://t.co/MuUOk7PF via @techecon Mario Lanza (@IlSignorWolf) September 05, 2012
Una riflessione sulla comodità ma anche i pericoli di automatizzare la pubblicazione del proprio content. Come sappiamo...
Small Business making money from social media and SEO: If you are not seeing a tangible and measurable impact of your efforts in Social Media and Search Engine Optimization (SEO), it's definitely ...
If you've spent any amount of time reading up on content creation, you've most likely seen a post or two with a similar title to this one. In my experience, these articles are typically littered ...
9 Points on Integrating Instagram within a Marketing Strategy Not too long ago a reader asked me my how to use Instagram hashtags within a social strategy. Well even before he asked me that question
An italian guy who loves the net. Marketing online, seo, sem, analytics specialist. Social media lover, viral marketing addicted. Geek, nerd, always hungry.
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