These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the ...
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn't "fair" to them with its search results, has been having a conference today to push its worldview of ...
SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and marketing professionals engaged in it, today announced the publication of a new survey, the SEMPO State of Search Marketing Report 2012. Published...
About nine out of 10 search marketers say Google's recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search
Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With ...
Since we launched Bing we've been hard at work to deliver relevant, useful search results that help you go from searching to doing. Awhile ago, we began to notice an interesting trend in our ...
Track a PayPal Form Event with Google Analytics This page will tell you how to get the Google Analytics data of people that click on a PayPal button. 1. Add the correct Google Analytics code into ...
Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it's more likely that they learn through trial and ...
Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why ...
We live in the increasingly visual age and web where there is camera in nearly everyone's pocket and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image ...
An italian guy who loves the net. Marketing online, seo, sem, analytics specialist. Social media lover, viral marketing addicted. Geek, nerd, always hungry.
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